| Story | Maker's Mark® Bourbon is proud to announce the launch of its new global brand campaign, "Make Your Mark," which creates a singular lens for all aspects of brand building the world over. The campaign launch is a defining moment as Maker's Mark pursues its ambition to become an iconic global American whisky brand, expanding on its strong leadership position in North America. "Make Your Mark" is rooted in the brand's purpose-driven mindset and values that have been consistent since its founding in 1953. The campaign serves to inspire others to ask, "what if?" and challenge convention to make their mark in the world, much like Maker's Mark has within the American whiskey industry. "To us at Maker's Mark, this is more than just a campaign; it's our entire brand ethos and experience," said KK Hall, Global Brand Vice President of Maker's Mark. "When our founders Bill Sr. and Margie Samuels created Maker's Mark in 1953, they didn't just want to make another bourbon – they wanted to make a better bourbon. And they were brave enough to push conventional boundaries to craft something they were proud to share. That spirit lives on in everything we do, and we're excited for the 'Make Your Mark' campaign to be a beacon of this mindset for whisky fans around the world." |