Mövenpick - "Cold Brew coffee"

House of Communication Zurich

House of Communication Zurich Zurich, Schweiz

1072

Marke: Mövenpick
Länder: Schweiz

Werbende: Froneri

Titel	Cold Brew coffee
Agentur	House of Communication Zurich
Kampagne	Mövenpick
Werbende	Froneri
Marke	Mövenpick
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 4
Geschäftsbereich	Eiscreme
Philosophie	Ice cream advertising with a twist: in a new campaign to reposition the brand, lovers of Mövenpick ice cream melt away. Surrounded by the beauty of the Swiss Alps, lovers of Mövenpick’s signature ice-cream flavours dance fluidly melting away like ice cream on your tongue. Perfectly capturing the campaign’s motto: "Melt away." Serviceplan Suisse realized the campaign alongside the British director and photographer Emma Tempest, who has already proven her skills working for renowned fashion brands. The shoot occurred over two days in the Bernese Oberland, near Lake Engstlen. The close-up ice cream shots were produced in Amsterdam by a film production company specializing in food imagery (Goodhouse film). The concept behind the new campaign comes from Serviceplan Suisse under the House of Communication, which was able to assert itself against two other agencies in a pitch. In addition to creation, media planning also comes from the House of Communication in Zurich. Mediaplus has been working for Mövenpick Glace since the beginning of 2022 and is now making the new campaign palatable to a broad target group. The campaign was launched with a mega poster at Zurich's central train station and will also air online and on TV this spring. The aim of the campaign is to tempt Swiss residents to reach for Mövenpick Glace in the refrigerated shelves at the supermarket, and melt away with pleasure a little later.
Medientyp	Fernsehen
Länge	20 seconds
Werbeleiter	Bernard Tual
Werbeleiter	Alicia Munday
Werbeleiter	Reto Lüchinger
Werbeleiter	Markus King
Chief Executive Officer (CEO)	Pam Hügli
Chief Creative Officer	Raul Serrat
Leiter Strategie	Peter Schäfer
Executive Creative Director	Micha Seger
CTB110	Marcin Baba
Art Director	Philipp Intlekofer
Art Director	Nadja Tandler
Texter	Peter Liptak
Berater	Caroline Ronzani
Berater	Sylvia Kohler
Berater	Laura Schlittler
Produktion	Carmen Aebischer
Regisseur	Barbara Häne
Regisseur	Victor Borel
Executive Producer	Torsten Gerst
Executive Producer	Jennifer Schulz
Medienagentur	Mediaplus
Managing Partner, Media	Pascal Fröhli
Berater	Thomas Koller
Berater	Beat Graf
Berater	Moira Fernandez
Senior Digital Manager	Luzian Storrer
Produktionsfirma	Goodhouse Films Gmbh
Produktion	Johannes Schmidt
Director/Photographer	Emma Tempest
Social Media	TYMA Film
Social Media	Yannis Petrone