Ballantine's Whiskey - "Ballantine's Space Glass"

Havas London

Havas London London, Großbritannien

21632

Titel	Ballantine's Space Glass
Agentur	Havas London
Kampagne	Balantine's Space Glass
Werbende	Ballantine's
Marke	Ballantine's Whiskey
Datum der ersten Ausstrahlung/Veröffentlichung	2015
Geschäftsbereich	Getränke
Slogan	Inspiring a new range of drinkers for Ballantine’s
Story	Ballantine’s is the #2 scotch whisky in the world, with ambitions to secure a top 5 position within the premium spirits category. We’re charged with finding new and innovative ways to inspire new audiences to try, experience and love the brand. “New kinds of thinkers and different ages of drinkers” is how we sum it up.
Philosophie	Working closely with The Open Space Agency, we developed the first ever Space Glass - a glass that enables you to drink Ballantine’s in microgravity. It works using surface tension, which pulls the whisky down to the base of the glass and then up through the helix capillary to the mouth piece.
Ergebnis	The most successful digital campaign to date for Ballantine’s 11 million film views in the first week Global press coverage from The New York Times to Playboy Editorial publication on The Space Glass Project generating 100+ pieces of coverage worldwide
Medientyp	Interaktiv
Länge	177 seconds
Creative Director	Andy Sandoz
Creative Teammitglied	Nick Wavish
Filmproduzent/Produzent	Tom Hoad
Editor in Chief	Nigel Brown
Cutter	Ben Moss
Chief Executive Officer (CEO)	Paddy Griffith
Kaufmännischer Geschäftsführer	Elisabet Jonsdottir
Etatdirektor	Ben Tolfree