NUK - " The Safety Squad"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, Frankreich

Awards

1708

Marke: NUK
Länder: Frankreich

Werbende: Newell Brands

Titel	The Safety Squad
Agentur	Wunderman Thompson
Kampagne	The Safety Squad
Werbende	Newell Brands
Marke	NUK
Posted	Oktober 2022
Geschäftsbereich	Andere
Story	To promote a “temperature-controlled” product, we decided to create a “temperature-controlled” campaign through the Safety Squad, a cast of paper guinea pigs embedded into different printed formats: coasters, stickers, flyers, print ads… available in public spaces such as museums, trains or service areas for parents on-the-go, to test the temperature of their milk before giving it to their babies. Prints embarked a thermosensitive ink that was reacting depending on the temperature of the liquid poured over it. We managed to set the reaction temperature at 35°C. After heating the bottle, parents just had to pour a drop of hot milk into the mouth of a squad member. If the milk was too hot, a warning message was displayed on the paper, preventing them from harming their newborns with burns from ingestion. So, parents could feed their babies with a peace of mind, even the ones who didn’t own NUK’s products.
Medientyp	Case Study
Länge	103 seconds
Executive Creative Director	Paul-Emile Raymond
Executive Creative Director	Adrien Mancel
Art Director	Florian Amoneau
Art Director	Florence Vignon
Texter	Thomas Blanc
Texter	Sylvain Chaillou
Kaufmännischer Geschäftsführer	Adrien Dumont
Kundenbetreuer	Lisa Wey
Chief Executive Officer (CEO)	Vincent Druguet
Chief Creative Officer	Daniel Bonner
Chief Creative Officer	Bas Korsten
Creative Excellence Manager	Matthew Garrard
Global PR Manager	Emilie Sharp
Produktionsfirma	Ray Production
Produktionsleitung	Valérie Montiel
Illustrator	Kristof Luyckx
Tech solution partner	Georges Meirinho
Werbeleiter	Elisabeth Lanner
Werbeleiter	Birgit Meyer
Werbeleiter	Bora Sejdini