Titel | Get a Flat |
Agentur | Jellyfish |
Kampagne | Get a Flat |
Werbende | BNP Paribas |
Marke | BNP Paribas |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 7 |
Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
Story | TikTok is the go-to entertainment platform for Gen Z, but it’s also a place to vent about their struggles renting an apartment. To launch the Jeun’Appart offer from French Bank BNP PARIBAS, rapper D.ACE dropped a track inspired by their TikTok comments. This exclusive content drove a lip-sync challenge and got young people seeing BNP Paribas in a new light. |
Medientyp | Social Media |
Markt | Frankreich |
Managing Director/Partner | Sandrine Reinert |
Director/Executive Creative Director | Thomas Guilhot |
Director/Executive Creative Director | Alexandre Boutry |
Designer/Art Director | Thibaut Samter |
Creative Director, Copywriter | Florian Kunlin |
VP Brand Strategy | Michael Edery |
Direktor Markenstrategie | Simon Athlan |
Content Director | Pierre-Jean Ricini |
Social/Content | Marine Terrasse |
Client Partner | Raphaëlo Fiorentino |
Account Director | Olivier Chevallier-Winters |
Project Manager | Lucie Porentru |
Produktion (Agentur) | Cream Paris |
Talent agency | DAT-WAY |
Artist | D.Ace |
Director | Wictor Piper |