| Titel | The Diver's Watch in Water Packaging |
| Agentur | Scholz & Friends Berlin GmbH |
| Kampagne | The Diver's Watch in Water Packaging |
| Werbende | Festina |
| Marke | Festina Profundo |
| Posted | November 2011 |
| Geschäftsbereich | Uhren |
| Story | We believe in what we can see: the maximum transparency of the packaging design shows the absolute confidence we have in our product. That’s why we submit the Festina Profunda to quality control directly at the point of sale: the watch is presented in a transparent bag filled with distilled water. In subjecting it to this visible test of endurance we can convince the customers of the watch’s outstanding quality. |
| Philosophie | Divers look for what is hidden beneath the surface. Transferring that concept to the topic of watches, Miguel Rodriguez, the brain behind the Festina family, put it like this: “The price is not determined by appearances but solely by quality.”The quality promised by Festina Profundo – that it stays waterproof even over long periods of time – has to be apparent in a packaging design, which satisfies the discerning target group immediately and demonstrates the quality of the watch in a convincing fashion. How can we communicate the advantages of the Festina Profundo at a single glance? |
| Problem | OBJECTIVE People who practice extreme sports are looking for that special something whatever they do – and they have to be able to rely on their equipment 100 percent. How can we communicate the absolute reliability and the advantages of a waterproof diver’s watch through the packaging design? |
| Medientyp | Verpackungsdesign |
| Fotograf | Attila Hartwig |
| Art Director | Sebastian Frese |
| Art Director | Ksenia Slavcheva |
| Art Director | Ralf Schroeder |
| Art Director | Juergen Krugsperger |
| Art Director | Michael Hess |
| Creative Director | Florian Schwalme |
| Creative Director | Mathias Rebmann |
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