| Titel | Peace Talks |
| Agentur | Advico Y&R Zürich |
| Kampagne | The Insight Story |
| Werbende | SonntagsZeitung |
| Marke | SonntagsZeitung |
| Posted | November 2011 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Story | This is visualized through the Babushka-principle: beginning with a superficial topic, layer by layer the figures uncover a deeper insight to themes such as the mideastern peace-talks: hidden inside Benjamin Netanyahu and Mahmoud Abbas are two snotty kids that just won’t stop fighting. |
| Problem | Information today is often one-dimensional and superficial. It’s different in the “SonntagsZeitung”. The Sonntagszeitung is getting to the core of things and reveals a much more complex picture. |
| Medientyp | Fernsehen & Kino |
| Produktionsfirma | Markenfilm Berlin GmbH |
| Creative Director | Martin Stulz |
| Texter | Martin Stulz |
| Creative Director | Dominik Oberwiler |
| Texter | Martin Stulz |
| Art Director | Lukas Wietlisbach |
| Chief Creative Officer | Markus Gut |
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