| Titel | Hannibal Lecter |
| Agentur | DDB Berlin |
| Kampagne | Early Warning |
| Werbende | Volkswagen |
| Marke | Volkswagen |
| Posted | November 2011 |
| Produkt | Side Assist |
| Geschäftsbereich | Autozubehör & Services |
| Slogan | See things before they get dangerous |
| Philosophie | The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. |
| Medientyp | Presse & Publikationen |
| Creative Director | Johannes Hicks |
| Texter | Rachel Hutchinson |
| Art Director | Jack Christensen |
| Illustrator | Sebastian Hudert |
| Chief Creative Officer | Eric Schoeffler |
| Kundenbetreuer | Jan Isterling |
| Kundenbetreuer | Silke Lagodny |
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