Red Cross - "Red Cross' film to tell the real stories of people looking for their missing relatives"

Cheil España

Cheil España Alcobendas, Spanien

3274

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Red Cross
Länder: Spanien

Werbende: Red Cross

Titel	Red Cross' film to tell the real stories of people looking for their missing relatives
Agentur	Cheil España
Kampagne	Red Cross' film to tell the real stories of people looking for their missing relatives
Werbende	Red Cross
Marke	Red Cross
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 7
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	International Committee of the Red Cross is launching a film to tell the real stories of people looking for their missing relatives. Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person’s photograph. Instead, the agency has created a campaign that puts the disappeared person inside the image, telling the story of their family.
Philosophie	The activity gives visibility to the tireless effort made by families seeking their missing relatives, and addresses the stereotype of inactive relatives waiting for disappeared people to return. It shows people posing with their relative’s photo, remaining in silence to leave the disappeared person to tell their own story for the first time.
Medientyp	Interaktiv
Länge	104 seconds
Produktionsfirma	Landia
Executive Creative Director	Joaquín Espagnol
Creative Director	Nicolas Diaco
Creative Director	Ezequiel De Luca
Art Director	Rodrigo D. Batista
Art Director	Elenita Hernandez
Art Director	Julian Diez
Texter	Rodrigo D. Batista
Texter	Elenita Hernandez
Agency Producer	Sergio Huerta
Agency Producer	Carlos Montiel
Agency Producer	Celia Martin
Regisseur	Maxim Blanco
Executive Producer	Nicolás Cabuche
Produzent	Alberto Lopez
Post-Produktion	McNulty
Musik/Ton	Sonomedia
Direktor Fotografie	Pablo Clemente