UNESCO - "Elderly 4"

Cappuccino

Cappuccino São Paulo, Brasilien

232

Titel	Elderly 4
Agentur	Cappuccino
Kampagne	Is this how you see me?
Werbende	UNESCO
Marke	UNESCO
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 6
Geschäftsbereich	Gemeinnützige Organisationen
Story	The campaign for UNESCO, supported by the Brazilian Ministry of Human Rights and Citizenship, aims to expose a side of aging often overlooked: violence against elderly people in Brazil. The idea is to use Artificial Intelligence, a trending topic, to draw attention to an issue that goes unnoticed: confronting the idealization of our old age, showing that it's not yet a reality for a large part of the population. We tend to romanticize old age that is sadly not accessible to everyone, blinding us to a reality experienced by millions of elderly people every day. In 2022, there were 97 thousand reports of violence in Brazil, according to the National Human Rights Ombudsman. In the first quarter of 2023, there were more than 47 thousand reports and over 282 thousand violations.
Medientyp	Internet-Film
Länge	138 seconds
President	Vitor Elman
President	George & co
Chief Creative Officer	Vitor Elman
Chief Creative Officer	George & co
Creative Director	Cacá Passos
Produktionsfirma	Bart Mol
Texter	Bruno Ferro
Art Director	Cristhian Fonteles
Strategy Director	Camila Teshima
Client Services Manager	Gabriela Gomes
Produktion	Tatiana Brossi