Sky - "Say it with Sky"

Serviceplan Group

Serviceplan Group Munich, Deutschland

Awards

10227

Marke: Sky
Länder: Deutschland

Werbende: Sky

Titel	Say it with Sky
Agentur	Serviceplan Group
Kampagne	Say it with Sky
Werbende	Sky
Marke	Sky
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 2
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Story	The “Say it with Sky” campaign showcased the content Germany’s biggest paid TV channel Sky has to offer in a completely novel way. It did so by giving people the opportunity to interactively play around with it and create something personal and new. How?By helping people out in saying “I love you” Because being in love is great. But many people struggle to say ‘I love you’. So, why not say it with Sky? More precisely, by using our very own content: thousands of hours of dialogue from our most romantic movies. Type your message, get some suggestions for more creative messages, and then create a supercut-film. This clip delivers your exact personal message with film snippets that have matching lines of dialogue. Send this clip to your sweetheart on Valentine’s Day and enjoy the reaction.In the end, the campaign overall curated more than 125,000 personalised love messages from 845 romantic movies on Sky – and even led to a marriage proposal.The personalized clips were heavily shared across social media on Facebook, Instagram and Twitter and the campaign was picked up by traditional media, generating a media value of 3.7 Million. On the back of this, subscriptions to Sky increased by 156%.So, you could say that we turned the day of love into big love for Sky.
Philosophie	Sky TV (officially named Sky Deutschland AG) is the most important direct broadcast satellite Pay TV platform in Germany, Austria and Switzerland, offering a collection of basic and premium digital subscription television channels of different categories via satellite and cable television. As of 2017, Sky TV has more than 5 million subscribers. Yet, in the entertainment area Sky is under strong pressure from streaming services like Netflix and Amazon Prime Video. That’s why Sky had to find a way to position itself as innovative, entertaining and likeable. If you struggle saying “I love you”, say it with Sky. How? By using our very own content: thousands of hours of dialogue from our most romantic movies. Type your message, get some suggestions for more creative messages, and then create a supercut-film. This clip delivers your exact personal message with film snippets that have matching lines of dialogue. Send this clip to your sweetheart on Valentine’s Day and enjoy the reaction. By encouraging people to “Say It With Sky” we turned the day of love, into big love for Sky.
Medientyp	Interaktiv
Länge	120 seconds
Kundenbetreuer	Lisa Rossmueller
Digital Account Manager	Tadvir Benipal
Global Chief Creative Officer	Alexander Schill
Executive Creative Director	Sandra Loibl
Innovation Director	Franz Roeppischer
Kreative Innovation	Lorenz Langgartner
Kreative Innovation	Nicolas Winkelmann
Kreative Innovation	Toby Schroeder
Creative Teammitglied	Florian Lanzinger
Creative Teammitglied	Julia Girschikofsky
Senior Copywriter	Dr. Sebastian Wolf
Texter	Max Sellers
Art Director	Franziska Stroehle
Art Director	Julius Emde
Social Media Strategie	Rim Teferi
Digital Company	hmmh
Direktor Digital	Florian Weiner
Technical Architect	Cornelius Bruemmer
Software Engineer	Niklas Brandt
Solution Architect	Gerrit Menzel
Redaktionsbüro	designstube.com Hamburg
Cutter	Hendrik Sommerfeld
Design Motion	Franziska Poettger
Audioingenieur	Oscar Meixner
Audio	HASTINGS Music Hamburg
Music Prod Company	Tro GmbH
Music Producer	Dennis Gunske
Music Producer	Philipp Zimmermann
Komponist	Tom Albrecht
Managing Creative Director	Matthias Harbeck
Managing Creative Director	Till Hohmann
Geschäftsführer	Florian Strauss
Future Commerce Evangelist	Andreas Precht
Head of Systemadministration	Heino Niemann
Final Art	Stephan Daburger
Unit Director Advertising Services/Media	Johanna Zmija
Medienagentur	upljft