Level Head / Flint Eye - "Brand New Beers, Centuries In The Making"

House 337

House 337 London, Großbritannien

Awards

1963

Marke: Level Head / Flint Eye
Länder: Großbritannien

Werbende: Greene King Brewery

Titel	Brand New Beers, Centuries In The Making
Agentur	House 337
Kampagne	Brand New Beers, Centuries In The Making
Werbende	Greene King Brewery
Marke	Level Head / Flint Eye
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 10
Geschäftsbereich	Bier, Cidre
Philosophie	House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head and Flint Eye. The beers celebrate Britain’s eccentric past but are designed for the modern day, as is the campaign. The 30” TV and VOD campaign titled “Brand New Beers, Centuries In The Making” takes Greene King’s 200 years of brewing heritage, the historical myths and legends of Bury St Edmunds and the freshly reimagined recipes of the beers and combines them all into a contemporary visual homage which spills out of the can itself. The film introduces us to ‘craft beer, but not as you know it, because these beers are made from history.’ Illustrations inspired by woodcut engravings common to the medieval era were mapped out using hundreds of lines of code, then laser-cut out of 355 aluminum cans. They were then animated using sophisticated stop frame animation to bring the stories to life. A light was placed inside the cans to project the cut-out illustrations showing both the techniques and ingredients that go into making the beers and the stories that inspired them, featuring flint-tipped arrows and St Edmund’s beheading. The film ends with the message: ‘We may have been doing this for over 200 years but the truth is, we’re only just getting started’.
Medientyp	Fernsehen
Länge	30 seconds
Creative Director	Steve Hawthorne
Senior Creative	Pete Ioulianou
Senior Creative	Ollie Agius
Strategy Director	Laura Sammarco
Strategist	George Poynter
Kundenbetreuung	Rich Williams
Kundenbetreuung	Kelly Mahon
Kundenbetreuung	Harriet Pinnington
Agency Executive Producer	Bradley Woodus
Agency Producer	Henry Davies
Produktionsfirma	Blinkink
Regisseur	Balazs Simon
Executive Producer	Bart Yates
Post-Produktion	GYAR
Kolorist	Kai Van Beers
Kolorierung	Nineteen-Twenty
Musik	Major Tom
Sounddesigner	Dugal MacDiarmid
Tonstudio	King Lear
Illustrator	Tobias Hall
Direktor Fotografie	Max Halstead