| Titel | Girl 21 |
| Agentur | adam&eveDDB |
| Kampagne | The Last Photo |
| Werbende | Campaign Against Living Miserably (CALM) |
| Marke | CALM |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 6 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | Suicidal doesn't always looks suicidal |
| Story | 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%. |
| Medientyp | Plakat |
| Ton | Wave Studios |
| Redaktionsbüro | Final Cut |
| Kolorierung | Rascal |
| Executive Creative Director | Mike Sutherland |
| Audioingenieur | Jeff Smith |
| Leitung Musik | James Radford |
| Designer | Scott Silvey |
| Creative Teammitglied | Andy Clough |
| Creative Teammitglied | Richard McGrann |
| Chief Creative Officer | Richard Brim |
| Produktionsleitung | Jack Bayley |
| Kolorist | James Bamford |
| Produktionsleitung | Ben Sharpe |
| Executive Creative Director | Ant Nelson |
| Regisseur | Max Fisher |
| Assistant Integrated Producer | Richard Bailey |
| Motion Graphics | Ed Christie |
| DP | Jim Joliffe |
| Post-Produktion | James Ireland |
| Cutter | James Rosen |
| Assistant Producer | Jake Parker |
| Produzent Ton | Beth Tomblin |
| Integrated Producer | Amy Simmons |
| Assistant Integrated Producer | Scarlett Rudd |
| Executive Producer | Carmen De Witt |
| Audioingenieur | Parve Thind |
| Color Producer | Jai Mhach Durban |
| Music Producer | Morgan Pochin |
| Music Producer | Ben Robbins |
| Produktionsfirma | Cain&Abel |
| Musik | Radford Music |
| Music Publishing | Chester Music |
| Music Publishing | Campbell Connelly & Co |
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