NHS England - "From Home To Help"

M&C Saatchi Group

M&C Saatchi Group Global

2588

Marke: NHS England
Länder: Großbritannien

Werbende: NHS England

Titel	From Home To Help
Agentur	M&C Saatchi Group
Kampagne	Help Us, Help You
Werbende	NHS England
Marke	NHS England
Posted	Dezember 2022
Geschäftsbereich	Gemeinnützige Organisationen
Story	NHS England has launched a new multichannel campaign to drive more people to use its 111 online service, as part of its ongoing ‘Help Us, Help You’ communications strategy. The push was developed in partnership with M&C Saatchi London. The new campaign aims to drive more people to use NHS 111 online as an alternative to A&E. It seeks to encourage patients to access the 111 online service when they have an urgent but non-life-threatening medical concern. A lack of understanding about the 111 online service is the biggest barrier to people using it, so the push aims to educate and inform people, showcasing how the service can be used and for what ailments, along with explaining the triage process it provides to get you the help you need. The campaign brings to life the idea that every click on the 111 site brings you closer to expert help. This is dramatised in a warm, playful, 30-second TV spot called “From home to help”, directed by That Jam at EYELINE, which imagines people who are using the service being whisked out of their front doors still on their sofas or in bed, tapping their way through the streets dressed in their dressing gowns and whizzing along towards the help they need.
Medientyp	Fernsehen
Länge	40 seconds
Edit House	Marshall Street Editors
Kreativpartner	Guy Bradbury
Creative Director	Tom Kennedy
Senior Creative	Sam Turk
Senior Creative	Paul Robbins
Strategy Director	Richard Storey
Strategist	Hannah Thomson
Kaufmännischer Geschäftsführer	Angus Maclay
Etatdirektor	Katie Mandel
Senior Account Manager	Emma Lowrey
Designer	Fatima Oldendorf
Designer	Alan Clarkson
Projektmanager	Louis Cubbon
Senior Film Producer	Gareth Williams
Produktionsfirma	EYELINE
directors	That Jam
Produzent	Jack Bradley
1st AD	Ali Copeland
Direktor Fotografie	Sam Meyer
Produktionsdesigner	Charlie Hippesley
VFX Company	Gray Matter
Kostüme	Florence Jones
HMU	Louise Hinton
Casting	Lesley Beastall
Cutter	Chris Walker
Online Post	Rascal Post
Creative Director	Andrew Wood
Executive Producer	James Beck
2D	John Thornton
2D	Holly McLean
2D	Jason Farrow
Kolorist	James Bamford
Tonstudio	Aaron Taffel
Color Producer	Jai Mhach Durban
audio producer	Madeline Lebel
Produktionsfirma	DLMDD