| Titel | Pin Tabs |
| Agentur | WMcCann |
| Kampagne | Pin Tabs |
| Werbende | Coca-Cola Company |
| Marke | Coca-Cola No Sugar |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Slogan | Coca-Cola teams up with Marvel Studios to present Pin Tabs for Avengers: Endgame |
| Story | For the first time, the pop tabs of the cans become a media and bring ready to use pins. |
| Philosophie | For the first time, the Coca-Cola cans bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are. |
| Problem | In partnership with Marvel Studios, the Pin Tabs features Avengers: Endgame Pins. |
| Ergebnis | The cans with the pins sold out in just half an hour in the brand’s e-commerce, loja.cocacola.com.br. |
| Medientyp | Verpackungsdesign |
| Länge | |
| Soundtrack | Supersonica |
| Chief Creative Officer | Hugo Rodrigues |
| CCO | André Marques |
| COO | Kevin Zung |
| Executive VP | Marcio Borges |
| Creative Director | Ricardo Weistman |
| Creative Director | Nicolás Romano |
| Creative Director | Viviane Pepe |
| Art Director | Pedro Chaves |
| Copywriter | Alexandre "Xela" Oliveira |
Mehr Projekte
ALLE SEHENWho’s in the Fridge
- MARKE:
- Hellmann's
- AGENTUR:
- VML
Make Taste, Not Waste. (Teaser)
- MARKE:
- Hellmann's
- AGENTUR:
- VML
Pink October
- MARKE:
- Johnson & Johnson
- AGENTUR:
- Wunderman Thompson
Extinguisher
- MARKE:
- The Salvation Army
- AGENTUR:
- WMcCann
Buoy
- MARKE:
- The Salvation Army
- AGENTUR:
- WMcCann
Nutritive Balance
- MARKE:
- Del Valle
- AGENTUR:
- McCann Santiago de Chile
The thermometer that gets cold
- MARKE:
- The Salvation Army
- AGENTUR:
- MCCANN-ERICKSON - RJ