| Titel | Hair |
| Agentur | WMcCann |
| Kampagne | Ex-Valentine's Day |
| Werbende | The Salvation Army |
| Marke | The Salvation Army |
| Posted | April 2013 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | Too bad it's over. But since it's over, donate. |
| Slogan (Originalsprache) | Que pena que acabou. Mas ja que acabou, doe. |
| Medientyp | Presse & Publikationen |
| Länge | |
| Chief Creative Officer | Washington Olivetto |
| Creative Director | Milton Mastrocessario |
| Creative Teammitglied | Carolina Markowicz |
| Creative Teammitglied | Fabiano de Queiroz Tatu |
| Medienplaner | Paula Marsilli |
| Medienplaner | Viviane Vela |
| Medienplaner | Kaue Guerrero |
| Medienplaner | Fernanda Oya |
| Medienplaner | Giovanna Novaes |
| Produktionsfirma | Vetor Zero Lobo |
| Regisseur | Gabriel Nobrega |
| Direktor Fotografie | Beto Hacker |
| Ton | Zeeg |
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