Titel | Heroes Return |
Agentur | AMV BBDO |
Kampagne | Hero’s Return |
Werbende | Camelot Group |
Marke | The National Lottery |
Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 3 |
Geschäftsbereich | Lotterie & Glücksspiele |
Slogan | Life changing. |
Story | Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories. |
Philosophie | To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes. |
Medientyp | Fernsehen |
Audio-Postproduktion | Factory Studios |
Etat-Planer | Alaina Crystal |
Etat-Planer | Emily Harlock |
Etat-Planer | Michael Lee |
Art Director | Adrian Rossi |
Texter | Alex Grieve |
Werbeleiter | Harriet Belsey |
Werbeleiter | Paula Withell |
Werbeleiter | Matthew Godfrey |
Werbeleiter | Richard Bateson |
Kundenbetreuer | Sarah Douglas |
Kundenbetreuer | Lee Simpson |
Kundenbetreuer | Kate Edwards |
Kundenbetreuer | Robyn Puttergill |
Kundenbetreuer | Lizzie Edwards |
Agency Producer | Olly Chapman |
Media Planner | Simon Jenkins |
Regisseur | John Hillcoat |
Fotograf | Roland Neveu |
Filmproduzent/Produzent | Malarchy MacAnneny |
Post-Produktion | The Mill London |