EA Sports - "We Are FIFA 14"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Niederlande

18624

Marke: EA Sports
Länder: Niederlande

Werbende: Electronic Arts Inc.

Titel	We Are FIFA 14
Agentur	Wieden + Kennedy Amsterdam
Kampagne	We Are FIFA 14
Werbende	Electronic Arts Inc.
Marke	EA Sports
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 9
Produkt	FIFA 14
Geschäftsbereich	Videospielekonsolen
Slogan	It's in the game.
Story	The TVC depicts FIFA 14 as an armada of football fun, with gamers from all over the world gathering together for the most exciting FIFA edition yet. But unlike the usual armada with sailing ships, the FIFA 14 armada is made up of lounges, couches, apartments, hammocks and beanbags on wheels and is led by none other than Lionel Messi. Driving a bright red FIFA 14 van, Messi is the pied piper of FIFA, pulling behind him a set of enormous TV screens suspended by parachutes that attract gamers of all shapes and sizes to join the armada. Amongst them are pro footballers Gareth Bale, Stephan El Shaarawy, Tim Cahill and Javier Hernandez ‘Chicharito’ and FIFA-loving celeb Drake, all getting their game on, along with everyday ‘Joes’. Everyone in the world is playing and they are all equals, because we are all united by FIFA: ‘We are FIFA 14’.
Medientyp	Fernsehen
Länge	60 seconds
Soundtrack	Some Place
Produktionsfirma	Gorgeous Enterprises
Audio-Postproduktion	Grand Central Recording Studios
Werbeleiter	Todd Sitrin
Werbeleiter	Jamie McKinlay
Werbeleiter	Oliver Hughes
Werbeleiter	Audrey Prince
Werbeleiter	Thomas Gaidier
Werbeleiter	Matt Mckie
Werbeleiter	Mark Evans
Werbeleiter	Andrew Tomkins
Werbeleiter	Dustin Shekell
Executive Creative Director	Mark Bernath
Executive Creative Director	Eric Quennoy
Creative Director	Mike Farr
Creative Director	Pierre Janneau
Art Director	Ignasi Tudela
Texter	Dave Smith
Produktionsleitung	Erik Verheijen
Agency Producer	Javier Perroud
Agency Producer	Jaime Tan
Etat-Planer	Ben Armistead
Group Account Director	Kirk Johnsen
Etatdirektor	Nick Campion
Projektmanager	Janna Harrington Boesjes
Regisseur	Stacy Wall
Cutter	Ben Seresin
Filmproduzent/Produzent	Ben Link
Redaktionsbüro	Work Editorial
Cutter	Ben Jordan
Tonstudio	Raja Sehgal
Post-Produktion	The Mill London
Filmübertragung	Mick Vincent
Filmübertragung	Mikey Rossiter
Komponist	Nick Waterhouse
Schauspieler	Lionel Messi
Schauspieler	Gareth Bale
Schauspieler	Stephan El Shaarawy
Schauspieler	Tim Cahill
Schauspieler	Javier 'Chicharito' Hernandez