| Titel | High Maintenance Girl |
| Agentur | BBH |
| Kampagne | Axe Shower Gel Colour Range |
| Werbende | Unilever |
| Marke | Axe |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 3 |
| Produkt | Shower Gel Colour Range |
| Geschäftsbereich | Badezusätze, Duschgel |
| Story | In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses. |
| Philosophie | All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time. |
| Medientyp | Internet-Film |
| Markt | Kanada, Vereinigte Staaten von Amerika |
| Produktionsfirma | Biscuit Filmworks LA |
| Post-Produktion | Framestore |
| Ton | Factory Studios |
| Art Director | Rob Ellis |
| Art Director | Charlene Chandrasekaran |
| Art Director | Emmanuel Saint M'leux |
| Texter | Dan Morris |
| Texter | Simon Pearse |
| Creative Director | David Kolbusz |
| Texter | David Kolbusz |
| Werbeleiter | Giovanni Valentini |
| Agency Producer | Rachel Hough |
| Team Director | Nic Manser |
| Strategy Director | Tim Jones |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Lead | Keir Mather |
| Head of Strategy | Jonathan Bottomley |
| Regisseur | Tim Godsall |
| Produzent | Rick Jarjoura |
| Direktor Fotografie | Stephen Keith Roach |
| Redaktionsbüro | Work Editorial |