| Titel | The Woman Behind The Cancer |
| Agentur | M&C Saatchi Group |
| Kampagne | Support for the woman behind the cancer |
| Werbende | Breast Cancer Care |
| Marke | Breast Cancer Care |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 2 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Philosophie | Breast Cancer Care in the UK is running "Support for the woman behind the cancer", an integrated advertising campaign using striking imagery to illustrate that behind most breast cancer diagnoses is a real woman with emotional and practical support needs. The campaign is centered around the concept of a woman emerging from a veil of medication. A video is supplemented with billboards and outdoor posters, and an opportunity for people to show their support for the woman behind the breast cancer.The striking concept is designed to show that when breast cancer overshadows everything, there is still a person underneath. |
| Medientyp | Presse & Publikationen |
| Regisseur | Julia Fullerton-Batten |
| Produzent | Sue Cooke |
| Produzent | Bruce McKelvie |
| Creative Teammitglied | Morgane Alexandre |
| Creative Teammitglied | Christopher Ross-Kellam |
| Creative Director | Mark Goodwin |
| Fotograf | Wyatt Clark & Jones |
| Produzent | Susan Chedgey |
| Direktor Fotografie | Stuart Graham |
| Cutter | Mark Burnett |
| Redaktionsbüro | Speade |
| Post-Produktion | The Mill London |
| Spezialeffekte | Paul Schleicher |
| Konzept | Nathan McKenna |
| Konzept | Henrik Holmberg |
| 3D-Grafiken | Amaan Akram |
| 3D-Grafiken | Dan Moore |
| 3D-Grafiken | Andy Nicholas |
| 3D-Grafiken | Tom Bolt |
| 3D-Grafiken | Sergio Xisto |
| 3D-Grafiken | Sauce Vilas |
| 3D-Grafiken | Luke Tickner |
Mehr Projekte
ALLE SEHENUmbrella Species (film)
- MARKE:
- WWF
- AGENTUR:
- TBWA\PARIS
Umbrella Species (board)
- MARKE:
- WWF
- AGENTUR:
- TBWA\PARIS
Grue
- MARKE:
- WWF
- AGENTUR:
- TBWA\PARIS
Péniche
- MARKE:
- WWF
- AGENTUR:
- TBWA\PARIS
Maga Rey
- MARKE:
- WWF
- AGENTUR:
- TBWA\PARIS
David Oku
- MARKE:
- WWF
- AGENTUR:
- TBWA\PARIS
Karabo Poppy
- MARKE:
- WWF
- AGENTUR:
- TBWA\PARIS
Mojo Wang
- MARKE:
- WWF
- AGENTUR:
- TBWA\PARIS
Espèces Parapluie
- MARKE:
- WWF
- AGENTUR:
- TBWA\PARIS