Responsa - "Geraldo"

Propeg

Propeg São Paulo, Brasilien

1374

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Responsa
Länder: Brasilien

Werbende: Responsa

Titel	Geraldo
Agentur	Propeg
Kampagne	Second Chance
Werbende	Responsa
Marke	Responsa
Posted	Juli 2022
Geschäftsbereich	Gemeinnützige Organisationen
Slogan	If you can be good at something, you can be good at something
Story	Currently, about 800,000 people are serving a custodial sentence in Brazil. According to a 2020 survey (Source: Federal Supreme Court), the criminal recidivism rate in the country reaches 49.2%, almost half of the adult prison population. The reasons are many: the lack of professional training programs in the prisons, the non-acceptance by the family, the community and mainly: the prejudice that the ex-prisoners face in the job market. Many businessmen think that, having committed the crime once, the ex-convict will forever be a criminal. The film tells the true story of Rodolfo Maturana, a detainee who served time for car theft in Brazil and who, when he got out of prison, faced great difficulty in being reinserted into the job market. Using his talent for opening doors and locks, he makes a living as a locksmith. But after scenes that show the great prejudice of society towards him, we see Rodolfo at the end of the film breaking into a luxury car, as if he was returning to his life of crime. But to everyone's surprise, he saves a baby who was trapped inside the car. The film signs off with the message: “If you can be good at something, you can be good at something.”
Medientyp	Presse & Publikationen
Chief Executive Officer (CEO)	Victor Barros
Chief Creative Officer	Emerson Braga
Creative Director	Emerson Braga
Texter	Marcio Naziazeno
Texter	Rafael Damy
Art Director	Gustavo Batinga
Chief Product Officer	Melina Romariz
Customer Service Director	Michele Estevez
Medienmanager	Patricia Seabra
RTV Production	Juliana Leonelli
Film producer	Santeria
Co-Director	Roddy Dextre
Executive Producer	Roger Garcia
Executive Producer	Edgard Soares Filho
Creative Director	Felipe Luchi