| Titel | Apple |
| Agentur | MullenLowe Italy |
| Kampagne | Apple |
| Werbende | Coop |
| Marke | Coop |
| Posted | August 2002 |
| Produkt | Bio Supermarket |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Story | A young man is sitting on a park bench reading the newspaper. He distractedly lifts an apple to his lips, takes a bite and chews it. Then he blows a bubble as if the apple was a bubble gum. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Italien |
| Creative Director | Aldo Cernuto |
| Creative Director | Roberto Pizzigoni |
| Texter | Dario Alesani |
| Art Director | Umberto Mauri |
| Produktionsfirma | Film Master |
| Regisseur | Agostino Panini |
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