Amblyopia Campaign - "i rescue"

VML Colombia

VML Colombia Bogotá, Kolumbien

12702

Titel	i rescue
Brief	Treating Amblyopia isn’t hard, but diagnosing kids who lack access to medical care is a challenge. When the patients can’t go for treatment, treatment must come to the patients. We needed a tool that was inexpensive to produce, easy to distribute, and most importantly, fun to use. The I rescue is a playful, die-cut mask that catches attention in periodicals and waiting rooms, and empowers parents to proactively correct their child’s eyes for free.
Agentur	VML Colombia
Kampagne	irescue
Werbende	Ambliopia, Campaña Mundial
Marke	Amblyopia Campaign
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 4
Geschäftsbereich	Andere
Story	Kids around the world struggle with Amblyopia, or lazy eye. It’s treatable, but in disadvantaged communities that lack medical care, lazy eye can lead to learning difficulties and blindness. We creative an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material.
Medientyp	Presse & Publikationen
Länge	120 seconds
Global Chief Creative Officer	Debbi Vandeven
Chief Creative Officer	John Godsey
Executive Creative Director	Maurizio Villarreal
Direktor Kreation	Catalina Hernandez
Group Creative Director	Antonio Lopez
Stellvertretender Creative Director	Raquel Jácome
Creative Director	Troy Leyenaar
Texter	Julio Ortiz
Art Director	Juan Sánchez
Design Director	Carlos Ordonez
Direktor Fotografie	Felipe Rincon
Texter	Moria Deshpande