Global Chief Creative Officer
at
VML, Kansas City
Kansas City, Vereinigte Staaten von Amerika
| Titel | Keeping fortnite fresh |
| Agentur | VMLY&R Kansas City |
| Kampagne | Keeping fortnite fresh |
| Werbende | Wendy's |
| Marke | Wendy's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 6 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Story | To reach our audience in a way distinct from our category competitors, we decided to go beyond reaching it as the brand advertiser it would expect. So we entered the world of Fortnite as a player — as co-creator of culture, a gamer and an entertainer. Other brands have attempted to reach this audience by placing in-game logos or billboards, but we went beyond traditional advertisement. Rather than pay to play, we decided to just play.We blurred the line between brand and influencer, playing Fortnite as Wendy’s and streaming it live on Twitch to immerse ourselves in this audience’s world as both player and brand.In short, our idea was to use the game Fortnite to promote Wendy’s brand messaging. |
| Medientyp | Interaktiv |
| Länge | |
| PR Agency | Ketchum PR |
| Global Chief Creative Officer | Debbi Vandeven |
| Chief Creative Officer | John Godsey |
| Executive Creative Director | Derek Clark |
| Executive Creative Director | Chris Corley |
| Chief Client Officer | Jennifer McDonald |
| Creative Director | McKay Hathaway |
| Group Director, Client Engagement | Kelly Gartenmayer |
| Supervisor, Client Engagement | Colin Belmont |
| Associate Director, Conversation Design | Matt Keck |
| Director, Connections & Social Strategy | Charles Gooch |
| Analyst, Strategy & Insights | Jeremy Cline |
| Senior Art Director | Conor Clarke |
| Kundenbetreuer | Jayne Andrews |
| Supervisor, Client Engagement | Erica Hudson |
| Stellvertretender Creative Director | Eamon Conway |
| Associate Analyst, Strategy & Insights | Katie Furman |
| Associate Connections Manager | Emmy Hanlon |
| Senior Channel Manager | Samantha Schuster |
| Senior Art Director | Elias Julian |
| Senior Campaign Program Manager | Laura Picicci |
| Campaign Program Manager | Ashley Thomas |
| Senior Copywriter | Nate Steele |
| Assistant Account Manager | Margaret Reed |
| Art Director | Jourdan Hull |
| Senior Director, Media & Partnerships | James Bennett |
| Social Strategist | Kristin Tormey |
| VP, Senior Media Specialist | Marissa Kandel |
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