Toyota GR Corolla - "Metalmorphosis"

Hero

Hero Sydney, Australien

731

Titel	Metalmorphosis
Agentur	Hero
Kampagne	Metalmorphosis
Werbende	Toyota Motor Corporation
Marke	Toyota GR Corolla
Posted	September 2023
Geschäftsbereich	Autos
Philosophie	Toyota’s first-ever GR Corolla pushes the limits of performance further than ever before. So we pushed the limits of film-making with a 2-minute content piece, titled Metalmorphosis, which merges camera, car, cinematography and stunt driving to tell the Gazoo Racing story. With an abandoned raceway as the backdrop, hundreds of illustrated frames over 1.2km long were pasted along the barriers, tunnels and track. Car mounted cameras inside and out of the car then captured the static artwork at speed to create a number of live animations - no visual effects, no post, no green screening.
Medientyp	Branded Content
Länge	132 seconds
Produktionsfirma	Scoundrel
Executive Creative Director	Shane Geffen
Creative Director	Andrew Woodhead
Creative Director	Pat Langton
Texter	Will Fox
Texter	Annie Sullivan
Broadcast Producer	Margot Ger
Head of Strategy	Tallon Mason-Kaine
Direktor Kundenservice	Richard Hayes
Group Business Director	Charlie McDevitt
Kaufmännischer Geschäftsführer	Lucy Bell
Business-Manager	Johnny Lwin
Regisseur	Toby Pike
Executive Producer	Kate Gooden
Produzent	Alex Tizzard
Direktor Fotografie	Stefan Duscio
Post-Produktion	Heckler
Cutter	Andrew Holmes
Illustrator	James Jirat Patradoon
Animation	Mighty Nice
Music / Sound Design	Squeak E. Clean Studios
Sound Engineer	Paul Le Couteur