| Titel | Be The Coach |
| Agentur | Ogilvy South Africa |
| Kampagne | Be The Coach |
| Werbende | Coors Brewing Company |
| Marke | Carling Black Label |
| Posted | Mai 2012 |
| Geschäftsbereich | Bier, Cidre |
| Medientyp | Case Study |
| Agency Producer | Bronwyn Henry |
| Texter | Logan Broadley |
| Texter | Yazeed Solomons |
| Art Director | Delano Chengan |
| Art Director | Benjamin de Villiers |
| Art Director | Jonathan Lang |
| Texter | Tommy Le Roux |
| Creative Director | Nicholas Wittenberg |
| Creative Director | Tommy Le Roux |
| Creative Director | Jonathan Lang |
| Executive Creative Director | Chris Gotz |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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