| Titel | Lamb |
| Agentur | Publicis Mexico |
| Kampagne | Night Vision |
| Werbende | BMW |
| Marke | BMW Mexico |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 4 |
| Slogan | Night Vision |
| Story | To promote BMW's Night Vision system we created a print campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters. |
| Medientyp | Zeitungsanzeige |
| Post-Produktion | Estudio Base |
| Fotograf | Diego Arrigoni |
| Strategieplaner | Magdalena Barceló |
| Account Supervisor | Atria Medina |
| Etatdirektor | Juan Carlos Rached |
| Texter | Antonio Montero |
| Art Director | Agustín Esteban |
| Art Director | Leonardo Corrales |
| Creative Director | Agustín Esteban |
| Chief Creative Officer | Héctor Fernandez |
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