Caméléon Association - "Recreation"

Libre MullenLowe

Libre MullenLowe Paris, Frankreich

2980

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Caméléon Association
Länder: Frankreich

Werbende: Caméléon Association

Titel	Recreation
Agentur	Libre MullenLowe
Kampagne	Recreation
Werbende	Caméléon Association
Marke	Caméléon Association
Posted	Januar 2023
Geschäftsbereich	Gewalten, sexueller Missbrauch
Slogan	#TheShare
Story	CAMELEON, an association protecting children from sexual violence, has decided with the agency MullenLowe France to create RECREATION, a photo exhibition that took place last October in Paris designed from photos that can be found on social networks. Throughout the visit, people discovered joy, innocence and a certain intimacy in these photos illustrating the daily life of children. But in the last room, which is totally different from the rest of the exhibition, we revealed : « All the photos of children you have just seen were taken from the computer of a cyber-pedophile. » This new part of #TheShare campaign aims to raise public awareness on this controversial social behaviour of parents and challenge politicians through a petition to increase the means implemented to prevent and fight against cyber pedophiles: https://www.mesopinions.com/petition/enfants/protegeons-enfants-contre-cyberpedocriminalite/187983
Medientyp	Events
Länge	121 seconds
Executive Creative Director	Antoine Colin
Copywriter / Art Director	Bastien Bourdier
Copywriter / Art Director	Romain Duler
Copywriter / Art Director	Enzo Touboul
Copywriter / Art Director	Aymeric Lair
Produzent	Christophe Demeure
Regisseur	Twins Perrotte
Music Producer	Philippe Mineur
Produktionsfirma	Roomservice
Produktionsfirma	Circonflexe
Produktion Fotografie	Agence VU
Fotograf	Marin Driguez
Fotograf	Cyril Zannettacci
Kundenbetreuung	Melanie Pasquina