Fiat 500X - "Life Doesn't Come With Directions"

Publicis Sapient

Publicis Sapient Boston, Vereinigte Staaten von Amerika

7652

Marke: Fiat 500X
Länder: Vereinigte Staaten von Amerika

Werbende: Fiat

Titel	Life Doesn't Come With Directions
Agentur	Publicis Sapient
Kampagne	From A to X
Werbende	Fiat
Marke	Fiat 500X
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 11
Geschäftsbereich	Autos
Story	In 2014, FIAT introduced the 2016 FIAT 500X, a crossover that combines classic FIAT style with a larger body, greater performance and AWD capabilities. To launch the crossover, we developed “From A to X”, a campaign based on the insight that life is full of the unexpected, and to make the most of it, you need a vehicle that’s ready for anything. The flexible campaign provided an overarching theme that accommodated executions from FIAT’s agency partners worldwide and tied them together in one cohesive experience. For the campaign, we developed billboards that demonstrated the 500X effortlessly navigating the twists of a surreal highway—a testament to it’s style, capability and spirit. The billboards appeared outside the L.A. Auto Show during the 500X reveal, targeting automotive press and millions of L.A. residents. The creative generated significant buzz around the show, and continued promoting the 500X weeks after its reveal.
Medientyp	Außenwerbung
Direktor Kundenservice	Alan Clisch
North America COO	Gary Koepke
Creative Director	Boris Stojanovic
Stellvertretender Creative Director	Evan Oremland
Art Director	Stacey Fredrickson
Stellvertretender Creative Director	Paul Amelchenko
Creative Director	David Charles
Stellvertretender Creative Director	Jeff Beberman
Manager Interactive Developer	Marlon Munoz
Senior Interactive Developer	Rafael Jimenez
Designer	Daniel Gonzales
Senior Associate Producer	Christine Cafiero
Designer	Sergio Gomez
Designer	Pamela Roca
Interactive Program Management	Jacinta Yong
Senior Manager, Program Management	Juan Serrano