| Titel | FIAT 500e Environmentally Sexy |
| Agentur | Publicis Sapient |
| Kampagne | FIAT 500e Environmentally Sexy |
| Werbende | Fiat Chrysler Automobiles |
| Marke | FIAT 500e |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 6 |
| Geschäftsbereich | Kraftfahrzeuge |
| Slogan | Environmentally Sexy |
| Story | Welcome to the first ever matching site for those who want an eco-friendly heart in a curvy Italian body, brought to you of course by FIAT. So what is is really? It's our launch effort to generate interest in the affordable, beautiful FIAT 500e, the all-new $30K all-electric car. Part tongue-in-cheek dating site, part cleverly disguised "testimonial videos", part seal of approval from an intelligent, risk-taking client, EnvironmentallySexy.com takes a totally novel approach to educating consumers about, and qualifying them for, electric car ownership. We took what used to be a super-boring hand-raiser link and transformed it into a full-blown brand experience complete with a Mad Libs-style questionnaire, scripted |
| Medientyp | Interaktiv |
| Länge | |
| Mehr Informationen | EnvironmentallySexy.com |
| Chief Creative Officer | Gaston Legorburu |
| Studio Director | Boris Stojanovic |
| Creative Director | Jake Wheeler |
| Stellvertretender Creative Director | Paul Amelchenko |
| Stellvertretender Creative Director | Alejandro Mendoza |
| Copywriter | Will Hughes |
| Art Director | Evan Oremland |
| Art Director | Stacey Frederickson |
| Designer | Lisa Trucchio |
| Designer | Otton Othman |
| Etatdirektor | Alan Clisch |
| Etatdirektor | Debbi Brasile |
| Projektmanager | Ronald Alvarez |
| Projektmanager | Veronica Gurdian |
| Technical Director | Alex Toledo |
| Technischer Direktor | Sam Nakala |
| Technischer Direktor | David Oh |
| User Experience | Lance Garcia |
| User Experience | Guto Nicolucci |
| Senior Interactive Developer | Alex Toledo |
| Interactive Developer | Jimmy Satizabal |
| Interactive Developer | Lior Gonda |
| Interactive Developer | Laura Vitale |
| Interactive Developer | Michael Valeron |
| Interactive Developer | Dave Coykendall |
| Digital Media Developer | Ben Tischler |
| Digital Media Developer | Rafael Jimenez |
| Digital Media Developer | Javier Urquiza |
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