Turismocity - "Sponsor Crashers"

VML (formerly VMLY&R)

VML (formerly VMLY&R) Buenos Aires, Argentinien

2925

Marke: Turismocity
Länder: Argentinien

Werbende: Turismocity

Titel	Sponsor Crashers
Agentur	VML (formerly VMLY&R)
Kampagne	Sponsor Crashers
Werbende	Turismocity
Marke	Turismocity
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 11
Geschäftsbereich	Online-Reisebuchungen
Philosophie	How to be on the shirts of the two most important Latin American soccer teams, without spending a penny Boca Juniors and River Plate were playing against each other on the semi-final of the Copa Libertadores de America. Qatar Airways and Turkish Airlines were the main sponsors of the teams, but somehow the protagonist of the Super Classic match ended up being Turismocity, an Argentinian flight search engine. The reason: none of the two sponsors offered flights to the final. By having the cheapest flights, Turismocity invited Instagram users to do justice during the transmission of the event. The idea was simple, if the brand managed to be on the players shirts, it would reward those who made it possible by raffling tickets to the final of the cup. With an action that happened on Instagram stories during the 90 minutes of the match, as people watched the final, they took photos of the players on their TVs and mentioned Turismocity on both team shirts, exactly over the sponsors. This way, Turismocity became the sponsor of River Plate and Boca Juniors, at least during the most important match of the year.
Medientyp	Social Media
Chief Creative Officer	Martin Goldberg
Creative Teammitglied	Sergio Paoletta
Creative Teammitglied	Nicolas Montanaro
Creative Teammitglied	Micaela Vergez
Creative Teammitglied	Nicolás Pereiró
Creative Teammitglied	Camila Castro
Creative Teammitglied	Federico Nuñez Zambrano
Social Media Strategie	Malena Gómez
Etatdirektor	Luz Illescas
Account Supervisor	Facundo Palacios
Werbeleiter	Andrés Malenky
Werbeleiter	Julián Gurfinkiel