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Amer Zoghbi
Amer Zoghbi
Creative Producer at Stink Films
Boulogne-Billancourt, Frankreich
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TitelParade
Agentur
Kampagne Parade
Werbende Michelin
Marke Michelin Total Performance
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 9
Geschäftsbereich Reifen, Zubehör, Öl, Benzin
Slogan All the performances in every tire
Philosophie Motorists change their tires on average every 2 or 3 years so the spectacular aspect of the film was a key factor to attract consumer’s attention to the importance of tires that can optimize all performance factors together.MICHELIN and TBWA\PARIS created a smart and viral campaign, far from classic tire manufacturer speech and imagined a film to explain the MICHELIN Total Performance concept. 
Medientyp Fernsehen & Kino
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Creative Director
Creative Director
Art Director
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Agency Producer
Agency Producer
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Tonproduktion
Produzent Ton

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