| Titel | The 'Man'tra |
| Agentur | Happy Creative Services |
| Kampagne | Shop Like A Man |
| Werbende | Basics Life |
| Marke | Basics Life |
| Posted | JunI 2012 |
| Geschäftsbereich | Kleidung & Accessoires Kaufhäuser |
| Slogan | Shop Like A Man |
| Medientyp | Internet-Film |
| Chief Creative Officer | Kartik Iyer |
| Chief Creative Officer | Praveen Das |
| Produktionsfirma | Hello Robot |
| Regisseur | Barney Howells |