Titel | Right Side Up |
Agentur | True North Inc. |
Kampagne | Right Side Up |
Werbende | The Nature Conservancy |
Marke | The Nature Conservancy |
Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 5 |
Geschäftsbereich | Umwelt & Ökologie |
Slogan | When the Earth is Off Balance, So Are We |
Story | The challenge? To acquire one-time donors online for The Nature Conservancy. |
Philosophie | We developed a targeted online acquisition program that included strategic media buys and a brand new creative campaign. The flash and static ad concepts ranged from organic illustrations to beautiful photography and presented the problems facing nature with a direct appeal for a one-time contribution. |
Problem | TNC had not been able to make online fundraising work successfully. |
Ergebnis | Our campaign returned groundbreaking results and proved online to be a viable source of donations for The Nature Conservancy. |
Medientyp | Internetanzeigen |
Texter | Caroline Blanzanco |
Art Director | Maryah Arangio |
Etatdirektor | Matthew Brown |
Account Supervisor | Meghann Kelley |
Other | John Como |
Creative Director | Daniel Brown |
Chief Creative Officer | Tom Goosmann |