| Titel | Draw Ketchup 2 |
| Agentur | Rethink Communications Inc. |
| Kampagne | Draw Ketchup |
| Werbende | H.J. Heinz |
| Marke | Heinz |
| Posted | November 2022 |
| Geschäftsbereich | Mayonnaise, Ketchup, Senf |
| Story | For most people, Heinz is synonymous with ketchup. When they think of ketchup, they think of Heinz. But the brand was in danger of becoming seen as old and nostalgic in addition to facing competition from new category entrants. As the world took for granted that Heinz was the definitive ketchup, we sought to use the iconic status of Heinz to re-ignite an emotional connection with the brand and bolster consumer loyalty. |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Aaron Starkman |
| Executive Creative Director | Mike Dubrick |
| Stellvertretender Creative Director | Zachary Bautista |
| Art Director | Zachary Bautista |
| Stellvertretender Creative Director | Geoff Baillie |
| Texter | Geoff Baillie |
| Designer | Jaclyn McConnell |
| Leiter Strategie | Sean McDonald |
| Strategy Director | Julian Morgan |
| Filmproduzent/Produzent | Alex Butt |
| Produktionkoordinator | Spencer J. Houghton |
| Druck-Produzent | Narine Artinian |
| Produktionsfirma | R+D Productions |
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