| Titel | The Missing Chapter: For Moms |
| Agentur | Leo Burnett India |
| Kampagne | The Missing Chapter |
| Werbende | Procter & Gamble |
| Marke | Whisper |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 3 |
| Geschäftsbereich | Damenhygiene |
| Story | Research by India's leading feminine care brand found one in five girls drop out of school every year in India due to a lack of period education. The data also shows that ironically seven in 10 mothers don’t know the biology of periods and consider it ‘dirty or impure’ and the myth gets passed on to the daughters as well. With mothers being their children’s first teachers, it is crucial that they can provide accurate education about this natural process to their daughters. The campaign, which is the fourth edition of Whisper's #KeepGirlsInSchool (KGIS) movement, aims to normalise periods and remove the fear and trauma that can surround the monthly cycle to help empower girls to go about their normal lives. It aims to educate mothers on the biology of periods so that they, in turn, can educate their daughters on both menstrual hygiene and help them use sanitary pads to help with their monthly cycles. |
| Medientyp | Internet-Film |
| Länge | |
| Chief Creative Officer | Rajdeepak Das |
| National Creative Director | Sachin Kamble |
| National Creative Director | Vikram Pandey |
| Creative Director | Zarwan Divecha |
| Texter | Kaizeen Vankadia |
| Stellvertretender Creative Director | Fauzan Malim |
| Texter | Vishvas Rakheja |
| Art Director | Nilay Chourikar |
| Group Executive Creative Director | Sonal Chhajerh |
| Leiter Strategie | Dheeraj Sinha |
| Projektmanager | Shirish Rane |
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