| Titel | Kidnapping performance for human rights in movie theater |
| Agentur | Tabasco |
| Kampagne | Kidnapping performance for human rights in movie theater |
| Werbende | Amnesty International |
| Marke | Amnesty International |
| Posted | Dezember 2013 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International. |
| Medientyp | Case Study |
| Länge | |
| Mehr Informationen | http://marathon.amnesty.org.ua/ |
| Creative Director | Alexander Smirnov |
| Art Director | Yevgen Ovchar |
| Texter | Anastasia Borovik |
| Produzent | Tatyana Kurmaz |
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