| Titel | Abortion bus |
| Agentur | Anomaly Los Angeles |
| Kampagne | Abortion Bus: A Long Drive for a Fundamental Right |
| Werbende | Fund Texas Choice |
| Marke | Fund Texas Choice |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 11 |
| Geschäftsbereich | Menschenrechte |
| Story | Abortion is not always possible. |
| Philosophie | Abortion Bus is a game designed to raise awareness and funds for a nonprofit organization, Fund Texas Choice, dedicated to providing transportation, housing, and other necessary resources for individuals seeking abortion services outside of Texas. The game takes 23 hours to play, symbolizing the 23-hour round trip drive a pregnant South Texan has to make to access abortion services in the wake of the overturning of Roe V Wade by the US Supreme Court. We streamed the entire 23-hour long gameplay on Twitch to bring attention to the insanity of the lack of access to abortion care in Texas while also raising over $35,000 for Fund Texas Choice. Abortion Bus is more than just a game; it's a powerful tool for raising awareness and supporting a critical cause. The livestream and fundraising efforts contributed to the larger movement for reproductive justice, and brought attention to the challenges faced by individuals seeking abortion care in South Texas and beyond. |
| Medientyp | Case Study |
| Länge | |
| Creative | Brian Moore |
| Creative | Melissa Langston-Wood |
| Etatdirektor | Michael Gobo |
| Projektleiter | Michelle Yee |
| Creative | Joel Fowler |
| Creative | Mike Lacher |
| Zeichner | Vukašin Kuzmanović |
| Creative | Adnan Aga |
| Executive Producer | Andrew Puzzuoli |
| Strategy Director | Will Millar |
| Strategist | Kimberly Van |
| Head of Business Affairs | Jana Nauman |
| Geschäftsführer | Anna Rupani |
| Programmanager | Sahra Harvin |
| Development and Communications Manager | Jaylynn Farr Munson |
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