ParticipACTION - "ParticipACTION: Make Room for Play - Playground"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Kanada

Awards

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Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: ParticipACTION
Länder: Kanada

Werbende: Zulu Alpha Kilo

Titel	ParticipACTION: Make Room for Play - Playground
Agentur	Zulu Alpha Kilo
Kampagne	ParticipACTION: Make room for play
Werbende	Zulu Alpha Kilo
Marke	ParticipACTION
Posted	Februar 2015
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Slogan	Screen time is taking away play time. Make room for play.
Story	Canadian kids are spending an alarming average of 7.5 hours a day in front of screens – replacing time spent running, playing and being active outdoors. As a result, only 5% of Canadian kids are getting the 60 minutes of daily exercise they need. To dramatize this, we turned the screen itself into a physical entity that literally takes away children’s space to play.
Medientyp	Interaktiv
Länge	30 seconds
Mehr Informationen	http://www.participaction.com/make-room-for-play-2/
Chief Creative Officer	Zak Mroueh
Art Director	Grant Cleland
Copywriter	George Ault
Account Director	Jessica DeSantis
Executive Creative Director	Ron Smrczek
Creative Director	Ron Smrczek
Texter	George Ault
Art Director	Grant Cleland
Produktionsfirma	Circle Films
Regisseur	Tom Feiler
Filmproduzent/Produzent	Karen Tameanko
Filmproduzent/Produzent	Amanda Field
Agency Producer	Bette Minott
Kundenbetreuer	Jessica DeSantis
Kundenbetreuer	Kristina Hayes
Strategieplaner	Shari Walczak
Strategieplaner	Emma Brooks
Werbeleiter	Rachel Shantz
Werbeleiter	Rebecca Jones
Werbeleiter	Katherine Janson
Redaktionsbüro	Married to Giants
Cutter	Paul Skinner
Executive Producer	Ben Valiquette
Komponist	Andres Kirejew
Komponist	Steve McGregor
Kolorist	Cem Ozkilicci
Musik	Pirate Group
Sound Engineer	Chris Tait
Music Producer	Joanne Uyeyama
Sound Engineer	Ian Boddy