| Titel | Debbie Wong cooks Soy Sauce Seabass |
| Agentur | Grey Worldwide |
| Kampagne | Your Plastic Diet |
| Werbende | WWF |
| Marke | WWF |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 2 |
| Geschäftsbereich | Umweltfragen |
| Story | Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers into action to help save the environment in collaboration with the World Wide Fund for Nature (WWF). A series of filmed episodes sees Celebrity chefs cooking delicious food such as Soy Sauce Sea Bass and Spicy Clams before adding plastic items like shredded water bottles and grated plastic straws to the food. The recipes are the latest work in an ongoing campaign created by Grey Malaysia, ‘Your Plastic Diet’, which was launched last year to help WWF lobby for a globally binding treaty on plastic pollution. The campaign raises awareness on how plastic pollution has led to particles of microplastic being ingested by people all over the world. The specially commissioned study with The University of Newcastle found that people could be consuming on average five grams of plastic a week, the same as eating a credit card. |
| Medientyp | Internet-Film |
| Länge | |
| Executive Creative Director | Graham Drew |
| Creative Director | Andrew Fong |
| Creative Director | Heng Thang Wei |
| Texter | Selva Ganapathy |
| Art Director | Kevin Wong |
| Art Director | Ralve Khor |
| Produzent | Suzy Chiang |
| General Manager | Jo Yau |
| Brand Director | Marcus SK |
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