Backus SABMiller - "Eat"

Y&R Lima

Y&R Lima Lima, Peru

8554

Marke: Backus SABMiller
Länder: Peru

Werbende: Backus SABMiller

Titel	Eat
Agentur	Y&R Lima
Kampagne	Eat
Werbende	Backus SABMiller
Marke	Backus SABMiller
Posted	September 2012
Produkt	Cristal Beer
Geschäftsbereich	Bier, Cidre
Story	The spot does not regard chefs as the sole protagonists and beneficiaries of this boom, nor does it focus its attention on how delicious their creations are. Instead, it presents Gastón Acurio, the main promoter of this vision of Peruvian gastronomy, as an MC opening and closing a speech that extrapolates various connotations of the verb “eat” towards the different angles and links this gastronomical phenomenon reaches, triggering the active participation of the people.
Philosophie	A manifesto by Y&R on the boom of the Peruvian cuisine conquering palates around the world and whose social role largely transcends a simple sampling of dishes and recipes, having a major impact on national identity, cohesion and pride, as well as progress and revalorization of all stakeholders within the culinary production chain.
Medientyp	Fernsehen
Etatdirektor	Sandra Zarak
Etat-Planer	Eduardo Grisolle
Produktionsmanager	Daniel Ramirez Gastón
Texter	Flavio Pantigoso
Art Director	Christian Sánchez
Executive Creative Director	Flavio Pantigoso
Account Supervisor	Javier Acosta
Account Assistant	Pamela Rojas
Produktionsfirma	Señor Z
Regisseur	Bacha Caravedo
Regisseur	Daniel Higashionna
Direktor Fotografie	Fergan Chávez
Executive Producer	Mapi Jiménez
Technischer Direktor	Edmundo Febres
Produktionsfirma	Del Mate Producciones
Cutter	Chino Pinto
Post-Produktion	Makaco
Audioingenieur	Ruidos Amaestrados
Werbeleiter	Nino Garboza
Werbeleiter	Sandra Canny
Werbeleiter	Soe Saldaña