| Story | From Africa to Asia, Europe to North America, consumers were asked to submit answers to the question: “What would you like to be famous for?” Thousands of responses were then collated in an online gallery, cataloguing the ambitions and aspirations of people from across the globe. 1,542 of the most interesting and engaging answers were then selected to form part of the sculpture. Responses included: discovering life on another planet, becoming the first one to savour whisky on the moon and getting equal rights for all people. From secret dreams, lifelong ambitions to those that just want to be known for being good to mankind, the answers show the truly diverse realities of people’s views of fame globally.A collaboration comprising of over 34 engineers and selected artistic and technology teams transformed these global responses into a magnificent and innovative sculpture. The sculpture is just over 5m high and just under 5m wide at the widest point, weighs around 300 kilos and consists of more than 62 copper-plated strips forming a giant spiral. Using specialist lighting and a robotic arm, which sits at the heart of the structure, the laser cut words are projected dramatically onto all the surrounding walls and surfaces. The vast sculpture is suspended from the ceiling allowing viewers to stand underneath and experience both the inside and outside reflections. The robotic arm, which sits at the centre, can also be controlled remotely by viewers when standing underneath the sculpture – bringing the sculpture truly to life. |
