Midea - "A Merry Midea Holiday"

Pereira O'Dell

Pereira O'Dell New York, Vereinigte Staaten von Amerika

2250

Marke: Midea
Länder: Vereinigte Staaten von Amerika

Werbende: Midea

Titel	A Merry Midea Holiday
Agentur	Pereira O'Dell
Kampagne	A Merry Midea Holiday
Werbende	Midea
Marke	Midea
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 11
Geschäftsbereich	Haushaltsgeräte
Philosophie	‘A Merry Midea Holiday’: Pereira O’Dell’s seasonal campaign for Midea America features ‘Mr Grump’ Character Pereira O’Dell, creative agency of record for Midea, a major appliance manufacturer, is thrilled to share our latest campaign titled ‘A Merry Midea Holiday’. As the holiday season approaches, Midea is deviating from the conventional joyous gatherings to acknowledge the stress and chaos that often accompany the festivities. In a world saturated with holiday campaigns emphasizing perfect gatherings, Midea’s approach is rooted in one important cultural insight: during COVID, 70% of people secretly found relief in not hosting holiday events due to stress (source: American Psychiatric Association, 2021). "A Merry Midea Holiday" addresses the authentic sentiments of stress and disaster associated with the season – however, Midea's uniquely designed kitchen appliances promise to turn even the most pessimistic holiday gathering-goers into festive enthusiasts. Inspired by "The Grinch That Stole Christmas," the campaign revolves around a holiday “grump” (that’s Mr. Grump to you) navigating the chaos of a family gathering. However, a touch of Midea magic in the kitchen transforms his perspective, showcasing how Midea appliances can make holidays smoother and more enjoyable – melting his ice cold heart.
Medientyp	Fernsehen
Länge	60 seconds
Werbeleiter	Kurt Jovais
Werbeleiter	Susan Lanza
Werbeleiter	Jaclyn Dygos
Werbeleiter	Dalton Ryan
Founder / Creative Chairman	PJ Pereira
Chief Creative Officer	Robert Lambrechts
Executive Creative Director	Juliana Constantino
Director of Integrated Production	Darbi Fretwell
Business Affairs Manager	Shirley White
Creative Director	Julie Rutigliano
Creative Director	Fernando Passos
Art Director	Megan Coats
Texter	Cain Luke
Head of Art	Eduardo Gomes
President	Natalie Nymark
Direktor Brand Management	Erin Shanahan
Brand Director	Erica Black
Director of Brand Strategy	Lyndsey Fox
Direktor Markenstrategie	John Redmond
Director of Connections	Breanne Brock
Medienagentur	Hotspex Media
Produktionsfirma	Barrelhouse Productions
Regisseur	John Keatley
Direktor Fotografie	Jay Feather
Produktionsleitung	Josh Diaz
Produktionsmanager	Reka Posta
Herstellungsleiter	Rob Cristiano
1st AD	Andrew Harrington
Produktionsdesigner	Caity Birmingham
Ausstattung/Styling	Jessica Harrison
Food Stylist	Tyna Hoang
Produzent Post-Produktion	Phil Tang
Senior Editor	Collin Kriner
Assistenzredakteur	Gavin Libbey
Lead Motion Graphics Artist	Brady Lowery
Color Grade Artist	Nick Sanders
Sound Design and Mix	Levology Sound