Suzuki - "Enjoy the Ride"

The Red Brick Road

The Red Brick Road London, Großbritannien

9349

Marke: Suzuki
Länder: Großbritannien

Werbende: Suzuki

Titel	Enjoy the Ride
Agentur	The Red Brick Road
Kampagne	Enjoy the Ride
Werbende	Suzuki
Marke	Suzuki
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 1
Geschäftsbereich	Autos
Philosophie	Red Brick Road has developed a bold new campaign for Suzuki Cars. Set on a dodgem ride within a fairground and directed by Blinkink’s Noah Harris, the campaign showcases Suzuki cars unleashed in a world of bright lights and fun, underpinned by the campaign line 'Enjoy the Ride.’ The campaign will run from 8th January 2018. The idea stems from the insight that no matter how many times you get behind the wheel of a Suzuki, the sense of fun and elation does not fade - much like the sensation of riding at a funfair. The TV spot introduces a high-energy dodgems track where Suzuki cars move in carefully choreographed sequences. This is Suzuki’s first range commercial featuring the all-new Suzuki Swift, Suzuki Vitara and Suzuki Ignis. The week-long shoot involved 10 stunt drivers and a set-built dodgems arena, bringing to life the infectious fun of the fair, via unique, graceful stunt driving. Suzuki UK will be running a 60" along with 30” and 10” cut-downs. Boosted by Sonz of a Loop De Loop Era’s “Far Out”, the TVC is a shot of energy and nostalgia that will resonate with consumers. The ‘Enjoy the Ride’ campaign will be deployed through-the-line, with Red Brick Road creating digital display, social, print, CRM and Point of Sale. In the UK and Ireland, communications will also highlight Suzuki's striking financial service offers. The hero range of Suzuki models is featured throughout the campaign, with the Ignis, new Swift and Vitara taking centre stage.
Medientyp	Interaktiv
Länge	60 seconds
Markt	Irland
Sound Design	Wave Studios
Grad	Freefolk
Producer	Tim Page
Executive Creative Director	Matt Davis
Executive Creative Director	Richard Megson
Creative	Matt Davis
Creative	Richard Megson
Creative	Ted Smith
Sound Mix and Design	Tony Rapaccioli
Music Supervision	Soho Music
Cutter	Max Windows
Edit Company	Stitch
VFX Supervisor	Duncan Horn
Aufnahmeleiter	Ludo Fealy
Aufnahmeleiter	Chris King
Producer	Helen Tang
Post-Produktion	Nineteentwenty
Komponist	Stephanie Daly
Komponist	Claire Larkin
Komponist	Sam Meisels
Komponist	Adam McHale
Komponist	Robert Lilley
Komponist	Chrys Aldred
Colourist	Duncan Russell
3D Artist	Chris King
3D Artist	Mike Farrar
3D Artist	Eleonora D’Onofrio
3D Artist	Martin Blunden
Produktionsmanager	Beatrice Warren
Produktionsdesigner	Morgan Kennedy
Produktionsfirma	Blinkink
Producer	Ewen Brown
Executive Producer	Bart Yates
Direktor Fotografie	Patrick Meller
Director	Noah Harris
1 ST AD	Jim Cole