| Titel | Bear 1 |
| Agentur | Adwright |
| Kampagne | Bear pile |
| Werbende | Animals Concerns Research & Education & Society |
| Marke | ACRES |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 6 |
| Geschäftsbereich | Tierrechte |
| Slogan | When pain is too much to bear. |
| Story | Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, anyone would wish they were dead. When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately. |
| Medientyp | Presse & Publikationen |
| Art Director | Celine Tan |
| Creative Director | Nafe Tong |
| Creative Director | Danny Phoa |
| Texter | Anson Ong |
| Art Director | Nafe Tong |