| Titel | Safest Hands |
| Agentur | Åkestam Holst /NoA |
| Kampagne | Safest Hands |
| Werbende | The Swedish Post |
| Marke | The Swedish Post |
| Posted | November 2012 |
| Geschäftsbereich | Versandhäuser |
| Story | The brief was to encourage young Swedes to send more parcels with the Swedish Post. We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content. |
| Medientyp | Mobiles Werbung |
| Etatdirektor | Jacob Stjärne |
| Grafik-Designer | Anna Forsberg |
| Grafik-Designer | Oscar Gardö |
| Agency Producer | Leila El-Zein Widgren |
| Art Director | Lars Holthe |
| Texter | Hanna Björk |
| Creative Director | Andreas Ullenius |
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