Coca-Cola - "Ramadan is coming"

AKQA

AKQA London, Großbritannien

2752

Marke: Coca-Cola
Länder: Großbritannien

Werbende: Coca-Cola Company

Titel	Ramadan is coming
Agentur	AKQA
Kampagne	Ramadan is coming
Werbende	Coca-Cola Company
Marke	Coca-Cola
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 3
Geschäftsbereich	Soft Drinks, Tonics
Philosophie	This visually stunning, animated ad hopes to capture the spirit of Ramadan's rich traditions by honing in on micro moments of connection, unity and joy. We begin by following a convoy of Coca-Cola trucks, widely recognised for their festive symbolism, as they embark on a beautiful journey to mark the beginning of Iftar. They become the focal point for a beautiful community dinner. As they sit to eat, and enjoy a well deserved Coca-Cola, the narrative joyfully weaves through different families and individuals, portraying a cross-section of a diverse society celebrating Ramadan in all its glory. Don't miss the key moments of magic sprinkled throughout the story, each one reflecting the empathy and generosity that encapsulate Ramadan. Heartwarming family reunions, unexpected friendships, surprise selfie guests and a wave of moving chairs as everyone makes room for one more.
Medientyp	Internet-Film
Länge	62 seconds
Executive Creative Director	Johnny Budden
Executive Creative Director	Simon Reid
Agency Producer	Xavier Cookson-Edwards
Creative Teammitglied	Jake Scott
Creative Teammitglied	Ioannis Diakonikolas
Creative Teammitglied	Amber English
Geschäftsführender Teilhaber	Ron Peterson
Geschäftsführer	John Bernard
General Manager	Jazz Advaney
Creative Director	Pierre Saladin
Projektmanager	Nick Bennett
Post-Produktion	The Mill London
Creative Director	Anthony Bloor
VFX Producer	Stéphanie Mollet
Animation Supervisor	Chris Welsby
2D-Lead	Declan Andrews
Animation	Pamella NABAIS
Animation	Hugues Valin
Regisseur	Tim Fox
Animation Supervisor	Tristan DOMENJUS
CG Lead	Marc Greyvenstein