| Titel | Life WetBrush |
| Agentur | BBR Saatchi & Saatchi |
| Kampagne | Life WetBrush |
| Werbende | Super-Pharm |
| Marke | Life Private Label Brand |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 8 |
| Geschäftsbereich | Haaraccessoires |
| Story | Every little girl would agree: brushing your hair can be a real nightmare.Especially when dad does it for you. Or is it Mom?Well, there is always one parent who does it better, smoother and less painfully. It's a time old theory any little girl can tell you is proven.But we decided to put it to the test anywayand then we changed one of the variables:We introduced Super-Pharm's new Wet Brush in the equation.Now who brushes better? Mom or Dad? |
| Medientyp | Interaktiv |
| Länge | |
| Executive Creative Director | Nadav Pressman |
| Creative Director | Idan Levy |
| Art Director | Michal Gonen |
| Texter | Yair Zisser |
| VP Production/Content | Dorit Gvili |
| Produzent | Odelia Nachmias Freifeld |
| VP Group Account Head | Shani Shaul Vengosh |
| Account Supervisor | Noa Sharf |
| Account Executive | Stav Hershkovitz |
| VP Strategic Planning | Shai Nissenboim |
| Planning Supervisor | Roni Arison |
| Traffic Coordinator | Ronit Doanis |
| Produktionsfirma | Bonamaze |
| Regisseur | Guy Michael |
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