| Titel | Bears : texting |
| Agentur | One Twenty Three West |
| Kampagne | #unpluganddrive |
| Werbende | Canadian Automobile Association |
| Marke | CAA |
| Posted | Dezember 2020 |
| Geschäftsbereich | Verkehrssicherheit |
| Slogan | It only takes a second to be distracted |
| Story | CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down. |
| Medientyp | Flash Animationen |
| Länge | |
| Illustrator | John Larigakis |
| Texter | Addie Gillespie |
| Art Director | John Larigakis |
| Creative Director | Rob Sweetman |
| Creative Director | Dominic Prevost |
| Produzent | Paula Gill |
| Tonproduktion | Murmur |
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