Toyota Hilux - "HiLux In The Middle"

Saatchi & Saatchi

Saatchi & Saatchi Sydney, Australien

1204

Marke: Toyota Hilux
Länder: Australien

Werbende: Toyota Motor Corporation

Titel	HiLux In The Middle
Agentur	Saatchi & Saatchi
Kampagne	HiLux In The Middle
Werbende	Toyota Motor Corporation
Marke	Toyota Hilux
Posted	Oktober 2023
Geschäftsbereich	Allradantrieb
Slogan	TOYOTA AUSTRALIA LAUNCHES NEW CAMPAIGN FOR HILUX SHOWCASING THE POWER OF AN UNBREAKABLE CONNECTION VIA SAATCHI & SAATCHI
Story	In the humorous and oddly touching new Toyota Australia campaign ‘HiLux In The Middle’, Scoundrel director Tim Bullock collaborates with Saatchi & Saatchi Australia to showcase the enduring bond Toyota HiLux owners have with their truck. The film tells the story of a couple going through a separation who discover, despite the bumps in the road, that their unbreakable connection with their Toyota HiLux makes it difficult to stay apart. The campaign platform will be activated across key partnerships, out-of-home, broadcast, digital, radio, in-store and CRM. Says Vin Naidoo, Toyota Australia Chief Marketing Officer: “We know that Australia has a special relationship – an unbreakable connection, you could say, with the Toyota HiLux, built up over 50 years and is certainly one we are very proud of.” Adds Steve Cochran, Chief Creative Officer, Saatchi & Saatchi: “There’s a hugely strong legacy of work for HiLux in Australia. The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration.”
Medientyp	Fernsehen
Länge	90 seconds
Werbeleiter	Andrew Wearing
Werbeleiter	Kylie Graham
Werbeleiter	Brooke Butkiewicz
Werbeleiter	Yaz Malcolm
Creative Teammitglied	Jake Blood
Creative Teammitglied	Hannah Payton
Creative Teammitglied	Mac Wright
Head of Design	Tod Duke-Yonge
Chief Client Officer	Ben Court
Group Business Director	Zoe Kypros
Produktionsfirma	Scoundrel
Regisseur	Tim Bullock
Executive Producer	Adrian Shapiro
Executive Producer	Kate Gooden
Produzent	Claire Kelly
Direktor Fotografie	Shelly Farthing
Casting	i4casting
Cutter	Adam Wills
Post-Produktion	Adam Wills
Kolorist	Edel Rafferty
Sounddesigner	Simon Kane
Tonstudio	MassiveMusic Amsterdam
Chief Creative Officer	Steve Cochran
Creative Director	Piero Ruzzene
Creative Director	Kerem Sekerci
Produktionsleitung	Michael Demosthenous
Integrated Producer	Esta Lau
Integrated Producer	Holly De Roy
Strategy Director	Alex Speakman
Strategy Director	Joe Heath
Leitung Musik	Michael Szumowski
Leitung Musik	Big Sync Music